APA Style

Lytle, J, F. (1997). What Do Your Customers Really Want? :Here's a Sure-Fire Way to Find Out / John F. Lytle . New Delhi :: Excel Books,.

MLA Style

Lytle, John, F.. "What Do Your Customers Really Want? :Here's a Sure-Fire Way to Find Out / John F. Lytle". New Delhi :: Excel Books,, 1997. Text.